PXL Bros came to 20th Century Fox with a concept for a Facebook Canvas Ad - a new instant-loading mobile ad format - in support of the upcoming film X-Men: Apocalypse. The interactive canvas ad features the “Four Hoursemen”, a team of mutants including Magneto (Michael Fassbender), Psylocke (Olivia Munn), Storm (Alexandra Shipp), and Angel (Ben Hardy), led astray by the evil Apocalypse (Oscar Isaac). In the first 24 hours following its debut, the ad reached over 3 million people, was viewed over 770,000 times, and received over 12,000 direct engagements (shares, comments, and likes).