It’s all in the details.

2015 was a record breaking year for Universal Pictures, however you might not have known that by looking at their website. Because their site needed a fresh new look, Universal Pictures hired PXL Bros to redesign UniversalPictures.com. Our task was to replace their single page website that did not work well on mobile devices with a fully-responsive mobile friendly home for all of their current and upcoming movie titles. Not only did PXL Bros redesign the front-end, but we also created a completely customized back-end platform made specifically for movie studios, aptly named the Movie Service Platform. The result was an immediate success, with mobile user percentages increasing over 200% within a week after the new website launched. We also found an increase in overall daily pageviews, session duration, and pages per session, while drastically reducing the bounce rate by more than 61%.

In the 2016 movie Mother’s Day, acclaimed director Garry Marshall brings together an ensemble cast - including Jennifer Aniston, Kate Hudson, Julia Roberts, and Jason Sudeikis - to tell intertwining stories that celebrate mothers everywhere. Open Road Films hired PXL Bros to build the movie’s official website, which showcases this star-studded cast and each of the characters' stories through video snippets and an interactive cast page. The design of the site incorporates a crafty aesthetic and playful details which align with themes from the film and the holiday. In order to add a social dimension to the website, PXL Bros developed a video E-card experience that ties the movie in with social engagement surrounding #ThankYouMom. Users connect to Facebook, choose personal photos and a custom message, and share their one-of-a-kind Mother’s Day video.

PXL Bros created an interactive choose-your-own-adventure social game on Instagram in support of Open Road Film's movie Triple 9. Referencing a scene featured in the trailer, fans were tasked with completing a bank heist to join the “Heist Crew”. Each step in the game was a seperate Instagram profile, with a caption accompanying an image mosaic with choices. Fans that made the correct choices to find the winning profile were instructed to direct-message a selfie to be featured on the official @Triple9Movie Instagram account. Each week during the campaign the script would change to allow fans to replay again and again. In total, the Triple 9 Heist saw over 25,000 direct social engagements during the 3 week campaign.

Terranea luxury resort offers its guests the highest level of service and accommodation. PXL Bros sought to extend that standard of service to Terranea’s web presence, specifically to users visiting the site from their mobile devices. PXL Bros concepted, designed, and built the mobile site and mobile CMS for Terranea with a focus on what the resort and PXL Bros value the most — the user experience. The site geo-fences users staying on the property; serving up activities and events for guests at Terranea, while prioritizing reservations and reasons to visit if you’re considering a trip.